Friday, October 31, 2008

Rec Warehouse


Rec Warehouse is a the largest retailer of above ground swimming pools, patio furniture, spas, billiards, outdoor furniture and hot tubs in the United States. 
I was hired as the company's graphic designer in 2002 designing their black and white newspaper ads. Now 6 years later I am the art director and the industry has changed so much in an adverting sense. Newspaper is now dead. We still shoot TV commercials but the rest is all web and 
e-commerce. Adding flash animation to mirror a TV commercial, adding video and creating and editing a YouTube account is all crucial for generating traffic to the web. Even creating accounts with Craigs list or Ebay all play a role in traffic. Now these blogs have to be written to keep up.
The rules and laws change on the web but in todays economy its important to find ways to generate traffic via web over spending hundreds of thousands through print.


Keeping up with todays online marketing is key, you never know whats going to be the latest and greatest thing.

Monday, October 13, 2008

Create Chaos 2008!


THE CREATIVE SUITE CONFERENCE

Orlando, Florida — October 13-14, 2008

The Creative Suite Conference is the premiere event for designers using Adobe Creative Suite. World-renowned experts will deliver in-depth sessions covering print-based, web, and mobile workflows, as well as XML and cross-media solutions. Whether you’re looking to create reliable PDF documents or deliver interactive Flash or AJAX enabled websites, this is the place to be.

The Creative Suite Conference is being held in conjunction with fellow MOGO event, the Web Design & Developer Conference and and the many events in Create Chaos Sign up for a multi-day pass to get the most out of all of the available events!

Expand your creativity — In the deadline-driven office, you don’t have time to experiment with your designs. The Creative Suite Conference offers the perfect medium for you to learn new creative tools and techniques and develop new ideas on how to implement your creativity. More importantly, learn how to inject more fun into what you love to do!

Increase your productivity — How often do you work on a project and mumble to yourself “there has to be a better way”? There usually is. At the Creative Suite Conference, renowned experts share their valuable real-world experience and time-saving techniques. The result? A more efficient and productive workflow for you and your team.

Collaborate with professionals — The Creative Suite Conference delivers the unique opportunity to interact with like-minded creative professionals and industry leaders. Expand your own creative network and get valuable advice from authors and experts. Most importantly, let your voice be heard as a part of the ultimate creative community!

SUBJECTS COVERED IN THE CONFERENCE
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat Professional, Adobe Flash, Adobe Dreamweaver, Adobe After Effects, Adobe Premiere Pro, video workflows, mobile, CSS, AJAX, HTML, cross-media workflows, typography, layout, styles, PDF, XML, and more! See the conference schedule for a complete listing of sessions and descriptions.

WHO SHOULD ATTEND?
Graphic Designers, Business Communicators, Prepress Professionals, Art Directors, Creative Directors, Web designers

Monday, October 6, 2008

Blogger Buzz: Sitemaps and Blogs

Blogger Buzz: Sitemaps and Blogs

Blogger Buzz: Show off your Followers

Blogger Buzz: Show off your Followers

Blogger Buzz: Show off your favorite blogs with a Blog List

Blogger Buzz: Show off your favorite blogs with a Blog List

Blogger Buzz: New stuff from the Picasa folks

Blogger Buzz: New stuff from the Picasa folks